How We Build the Fridge Menu – Fraîche

At Fraîche, we believe that food should be fresh, flavorful, and never boring.

Here’s how we create the menu you see in your fridge:

🍽 Curated by Experts: We handpick dishes from partnered restaurants and chefs who share our values of quality, creativity, and balanced nutrition.
📊 Data-Driven Selection: We forecast demand and adjust supply using location-specific data, consumption trends, and user preferences — so your fridge reflects what you actually want to eat.
🔄 Weekly Adjustments: Our menu is reviewed and refined every week based on real-time performance and feedback.
🔁 Frequent Rotation: To keep things exciting and avoid menu fatigue, we work with our partners to rotate offerings regularly and introduce new dishes often.
🌍 Diverse & Inclusive: We strive to offer a wide variety of cuisines and dietary options — from comfort food to plant-based meals — so there’s something for everyone.

Your fridge isn’t just stocked — it’s thoughtfully curated, adjusted, and reimagined every single week.